LAke And Company
Lake and Company is a magazine and retail brand inspired by lake culture, built around adventure, conservation, and community. The brand includes four retail locations—three in Minnesota and one in Colorado—and a nationally recognized print publication.
The Lake and Company Magazine is a quarterly regional magazine with over 10 years of publication, distributed throughout the Midwest and available at major retailers including Barnes & Noble, Target, Walmart, Whole Foods, Walgreens, MSP Airport, and select hotels and resorts. In addition to the regional edition, two national issues have been published and distributed nationwide.
Creative Director
As Creative Director, I shape the visual language of the brand across print, digital, and retail environments. I lead creative strategy from concept through production, ensuring a cohesive, high-quality design system across all touchpoints.
Scope of work includes:
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Art direction and design for regional and national magazine issues
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Photo direction, curation, photography, and illustration
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Retail signage and in-store promotional materials
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Digital design for editorial, retail, and marketing platforms
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Advertisement design for in-magazine and external publications
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Email marketing design
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Color management
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Prepress, and print production
