biltrite manufacturing Packaging

Biltrite Manufacturing designs and produces accessories for powersport vehicles. The packaging needed to work hard in a retail environment—clearly communicating product type at a glance while reinforcing a cohesive brand presence across a wide range of SKUs.

​

I developed a flexible packaging design system that brings consistency to the Biltrite brand while clearly differentiating product categories such as Harnesses, Lighting, and Accessories. The system balances bold hierarchy, color, and iconography to help customers quickly identify products on the shelf, while maintaining a unified look across the full product line.

​

My role included establishing the overall visual system, defining category distinctions, and designing packaging that scales across multiple product types and formats. The result is a cohesive, functional packaging system that supports both brand recognition and ease of use in a fast-paced retail setting.