NORTHLAND COUNSELING CENTER

Northland Counseling Center provides community mental health services to individuals and families in Aitkin, Grand Rapids, Hibbing, and International Falls, Minnesota. 

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I partnered with Northland Counseling Center to create a new logo and brand identity that feels welcoming, trustworthy, and grounded. The project began with mood boards to explore visual direction and align on tone, color, and personality. From there, I refined the look and feel into a cohesive identity system that reflects the organization’s commitment to compassion and accessibility.

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The final brand balances warmth and clarity, providing a flexible visual foundation that supports Northland’s mission and resonates with the communities they serve.